Best of Dom

Dominick
Maiolo

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Resume

Executive Creative Director Award‑Winning Brand Builder Market‑Shaping Storyteller


Career Highlights

  • Launched Nintendo Wii, Nintendo Switch, and Nintendo Switch 2. Nintendo Switch 2 launch drove 85M+ U.S. sales and delivered breakthrough creative featuring Paul Rudd that earned Nintendo a spot on AdAge’s Hottest Brands of 2025.

  • Drove a modernization effort for KFC as creative lead behind the Saucy Nuggets Dispensary activation, AI Fiiiingers social campaign, and PlayFC kids meal program—buzz‑worthy, award‑winning work recognized at Cannes Lions, The One Show, ADC, ADDYs, LIA, and The Webby Awards.

  • Brought Pokémon to the U.S., creating a multibillion‑dollar cultural phenomenon and continuing to lead advertising for all Nintendo Pokémon games.



Professional Experience

Executive Creative Director
Leo Burnett
2024–2025

  • Led the creative vision for KFC’s youth‑focused initiatives, producing modern, culturally relevant campaigns that revitalized brand perception.
  • Drove award‑winning experiential and social activations including Saucy Nuggets Dispensary, AI Fiiiingers, and PlayFC, earning recognition across major global award shows.


Executive Creative Director
Leo Burnett
1998–2023

  • Oversaw long‑term creative stewardship for Nintendo, from the Pokémon U.S. launch to Nintendo Switch 2, delivering market‑moving campaigns that drove tens of millions of unit sales.
  • Produced culturally resonant work that consistently blended entertainment, innovation, and measurable business results.



Skills & Expertise

  • Creative Leadership & Vision
  • Brand Transformation & Growth
  • Integrated Campaign Development
  • Cultural Storytelling & Pop Culture Activation
  • Experiential & Social Innovation
  • Award‑Winning Execution (Cannes, One Show, ADC, LIA, Webby)
  • Business Impact: 85M+ Units Sold, AdAge Hottest Brands
  • Author – ‘The Deathruptcy Option” available on Amazon



Awards & Industry Recognition

KFC “AI Fiiiiingers”
2024/2025
  • Webby
  • One show
  • Clio
  • Art Directors Club
  • Cannes Shortlist
  • London International Awards - Gold

KFC “Nugget Dispensary”
2024/2025
  • ADDY – Local, National – Gold
  • Webby – Winner
  • One Show
  • Art Directors Club
  • Cannes Shortlist

Nintendo Switch 2 Launch
  • Ad Age Hot Brands of 2025

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